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UNLOCK YOUR TRUE POTENTIAL THROUGH MENTAL CONDITIONING

Mindfulness Training For The Competitive Athlete

Increase awareness, harness instincts, develop the right habits, and condition your mind to reach peak performance. For players to reach their full potential, they must make mental conditioning an integral part of their training regimen. By increasing awareness, harnessing your instincts, developing the right habits, and conditioning your mind, you will reach peak performance as an athlete and a person.

Our Process

IS YOUR MINDSET HOLDING YOU BACK?

Take The Quiz

TEXT COACH VINNY!

(215) 584-4984

MEET COACH VINNY

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INTRODUCING COACH VINNY & THE BLOODLINE PHILOSOPHY

https://bloodlinehockey.com/wp-content/uploads/2020/08/welcometobloodline-1-1-1-1-1.mp4
Learn More About Coach Vinny

If you are looking for some awesome, knowledgeable people to work with, these are the guys I highly recommend. Their friendliness and result-driven approach is what I love about them.

John Doe

Designation

Who We Work With

mindSET Method

If you are looking for some awesome, knowledgeable people to work with, these are the guys I highly recommend. Their friendliness and result-driven approach is what I love about them.

John Doe

Designation

Latest Bloodline Hockey News

Vinny Malts Joins Edmonton Oilers Player Development Staff

By marisamalts | Sep 11, 2024
Our very own Vinny Malts, founder of Bloodline Hockey, has been appointed to the Edmonton Oilers’ Player Development Staff. This new role with an NHL organization is not only a major career milestone for Vinny but also a testament to his dedication to the mental and performance development of athletes. For over 30 years, Vinny…
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Atlantic Affiliate welcomes Vince Malts to Player Development Program as Director of Mindset & Performance

By marisamalts | Jul 30, 2024
“HO-HO-KUS, N.J. – The Atlantic Affiliate is thrilled to announce the appointment of Vince Malts as the new Director of Mindset & Performance for the USA Hockey Player Development Program in the footprint. Malts brings a wealth of experience and a unique skill set to the department, solidifying the affiliate’s commitment to enhancing player and…
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Bloodline’s Noah Powell Drafted by the Philadelphia Flyers

By marisamalts | Jul 23, 2024
At Bloodline Hockey, we strive to empower athletes to achieve their ultimate potential through the power of mental performance. Today, we are excited to share the news of Noah Powell’s selection in the 2024 NHL Draft. Drafted 148 overall by the Philadelphia Flyers, Noah’s journey from a young player to an NHL draftee is a…
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The Impact of Showcasing Young Talent: A Call for a Balanced Approach on Social Media

By marisamalts | Jul 16, 2024
Today, I want to share some thoughts on a trend I’ve noticed in youth sports, particularly hockey, and its potential long-term impacts on our players, their families, and the sport. I recently watched the Brick Invitational Tournament, where the best 10-year-old hockey players from different regions compete. While it’s impressive to see such young talent…
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The Power of ACTION over Analysis

By marisamalts | Jan 17, 2024
In the world of extraordinary performers and leaders, a recent insight from one of our Evolving Athletes family members sheds light on the importance of perspective, especially during challenging phases of the hockey season. The wisdom shared emphasizes the potential pitfalls of fixating on the “WHY” behind every feeling, as it can often lead to…
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The Truth About Unlocking More Playing Time

By marisamalts | Jan 15, 2024
In the realm of hockey, understanding why playing time may be elusive is a challenge every player faces. The journey to optimal performance often lies in asking the right questions. In our latest video, we delve into three fundamental questions that ANY player, irrespective of skill level, can pose when trying to unlock more playing…
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STAY CONNECTED

Rory McIlroy just won back-to-back Masters titles Rory McIlroy just won back-to-back Masters titles #championsmindset 

And the mental strategy he uses might surprise you.

He visualizes the worst case scenario.

Not to dwell on it. Not to expect it. But to make peace with it, so he can swing free.

This is something we’ve explored with dozens of athletes over the last decade.

And almost every time, the result is the same: imagining the worst takes the grip off the anxiety #iykyk 

We don’t prescribe why it works. Everyone’s thought process is wired differently. That’s the point.

What we do know is this. If you’re searching for peace of mind within your game, the answer might not be more positive thinking. It might be honestly asking: what’s the worst that could happen?

And then realizing you’ll be ok.

Yes, it’s just a game. But for some, it’s also a deep spiritual expression of our capacity to grow. And for those souls, this kind of strategy isn’t a trick. It’s a doorway #evolvingathletes

Figure out what works for your mind. 
That’s the work.

#play4THATfeeling

🎥: @whoop
Great night celebrating Mommas birthday❤️ Great night celebrating Mommas birthday❤️
INNOVATION ALERT: Ask the boys what they think🤯 INNOVATION ALERT: Ask the boys what they think🤯

MIND BLOWN

#play4THATfeeling
Before you can lead a line, lead a play, or lead a Before you can lead a line, lead a play, or lead a team, you have to learn to LEAD your movement.

Who will we become when the season begins?

#preseason 
#training 
#iykyk
Happy Easter my friends❤️ Happy Easter my friends❤️
Chag Sameach & Happy Passover from our family to y Chag Sameach & Happy Passover from our family to yours✡️
THE PROCESS. Seven active NHL players. Seven diff THE PROCESS.

Seven active NHL players. Seven different ways of saying the same thing.

Block out the noise.

Hughes trusts himself under pressure. Bedard just shows up every day. Marner controls what he can. Matthews goes back to basics. Bennett lets noise be background sound. Nylander doesn’t care what anyone outside the room thinks. Celebrini stays off social media entirely.

Different players. Different environments. Same skill.

The season is wrapping up. What was the noise you carried this year? 

The criticism. The doubt. The comparisons. Name it. Here’s how to own it.

1️⃣ IDENTIFY YOUR NOISE. CLARIFY IT.

Get specific. That one account. That one conversation. That one voice after a bad shift. Give it a name. You can’t direct what you haven’t identified.

2️⃣ DIRECT YOUR ROUTINE. REPLACE THE NOISE. 

Your routine doesn’t just block noise — it replaces it. Create your non-negotiables. What you won’t scroll. Who you won’t engage with. What you will do instead. The offseason is where those habits get built or broken. You choose.

3️⃣ OWN YOUR IDENTITY. 

Who are you as a player — specifically? What are the behaviors you’re committing to? What do you bring every shift, every practice, every day in the gym this summer? When you own your identity and commit to who you’re choosing to be, outside opinions stop having power.

You’re not blocking noise anymore. You’ve just stopped needing their approval.

That’s the process. You vs You #iykyk 

What was your biggest source of noise this season? And what’s the identity you’re committing to this offseason?

Drop it below or DM me💪🧠

#play4THATfeeling
The paradox of self-awareness: You know exactly w The paradox of self-awareness:

You know exactly what needs to happen.
But you don’t trust that what you believe is the right thing to do.

I’ve been there. I know that feeling.

You already know the one thing.
You’ve known it for a while.

The problem isn’t awareness.
It’s that the answer sounds too simple — so you keep adding instead of fixing.

More drills. More video. More hacks.

But the thing that keeps showing up in your game isn’t asking for more.
It’s asking for your respect and attention — to yourself. 

High performers don’t lack information.
We know there is plenty of that.

They lack permission and ability to trust the simple answer #iykyk

So instead they update.
They add.
They consume.
They chase the next thing that might finally close the gap.

When the gap was never about knowing more.

It was about consistently doing the one thing you’ve been avoiding because it sounds too basic to actually be the answer.

It is the answer.

Every player has a unique mental signature.
A specific flavor in their mind that keeps showing up.
One thing that would change everything if you made it a non-negotiable.

You know what it is. I know you know.

Do you believe it enough to actually work on it?

What’s the one idea that keeps showing up in your game that you know needs to be a priority?

What would emerge if you simplified — and consistently did that one thing?

#play4THATfeeling

🎥: @torrimedia
The truth about starting a practice like meditatio The truth about starting a practice like meditation?

Most people begin alone — and stay stuck there.

Not because they lack discipline. Because they don’t yet know what they’re searching for. They don’t know what it’s supposed to feel like. And without that felt sense, you can’t build on it.

This is true of almost anything that trains the mind, body, or spirit.

The gym. A clinic. A practice. A course.

There’s a reason we don’t hand someone a barbell and say “figure it out.” There’s a reason athletes don’t develop their craft in isolation. The foundation has to be built in an environment where you can feel the right thing — alongside others who are feeling it too.

That’s not weakness. That’s wisdom.

A mentor gives you the foundation. A group gives you the mirror. Together, they give you something you can’t find on your own — the felt experience of doing it right.

Once you have that, the individual practice becomes something you can actually build on. You’re no longer guessing. You’re refining.

I spent years trying to meditate on my own and never fully trusted what I was doing. One course with George Mumford — in a group, led by a master — gave me more clarity in a few weeks than I’d accumulated in years solo.

That’s the power of learning it together first.

If you’ve been trying to start a mindfulness practice and it keeps fading — stop trying to figure it out alone. Find a group. Find a leader worth following. Feel it with others first.

Then make it your own.

George’s next Mindful Athlete Course starts April 15. I’ll be there.

DM me or drop a comment and I’ll send you the details.

#play4THATfeeling
#meditation
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